THE TRADE DESK 401(K) PLAN Contribution & Employer Match

How THE TRADE DESK, INC. Supports Your Retirement Savings

THE TRADE DESK, INC. provides retirement savings benefits through THE TRADE DESK 401(K) PLAN. Understanding your employer’s contribution structure is essential — it directly affects how quickly your retirement nest egg grows. Below you will find the plan’s average account values and contribution patterns based on publicly filed data.

THE TRADE DESK 401(K) PLAN Average Participant Retirement Account Value

In 2024, the average participant retirement account value for THE TRADE DESK 401(K) PLAN is $125,986.00

THE TRADE DESK 401(K) PLAN Estimated Average Employee Contribution Amount

In 2024, the estimated average employee contribution amount per participant for THE TRADE DESK 401(K) PLAN is $20,561.00. If you contribute an amount exceeding this, you have saved more than your colleagues. Congratulations! Keep up the good work. Otherwise, you might want to consider contributing more to ensure a better retirement future.
1,315,963.00: this is the amount you will have accumulated 20 years later if you annually contribute the average contribution amount 20,561.00 in THE TRADE DESK 401(K) PLAN, assuming a 10%* annual return.

* Data are from public filings.

Employer Match in THE TRADE DESK 401(K) PLAN

An employer match is one of the most valuable benefits in any 401(k) plan — it is essentially free money added to your retirement savings. Your employer contributes additional funds based on a percentage of your own contributions. Missing out on the full match is one of the most common and costly retirement mistakes employees make.

THE TRADE DESK 401(K) PLAN Total Employer Contribution and Match Rate

In 2024, THE TRADE DESK 401(K) PLAN allocates $16,498,157.00 to match its employees’ contributions, providing an employer match rate of 45.72% of their contributions

THE TRADE DESK 401(K) PLAN Estimated Average Employer Match

In 2024, the estimated average employer match for an employee in THE TRADE DESK 401(K) PLAN is approximately $6,964.00
Investing in this additonal $6,964.00 for 20 years would give you extra $445,707.00, assuming a 10% annual return.

* Data are from public filings.

Are You Leaving Dollars on the Table?

If you are not contributing enough to capture the maximum employer match, you are literally turning down part of your compensation. For many plans, this can mean thousands of dollars per year in lost employer contributions — money that would compound over decades.

Use the policy details and calculator below to find out exactly how much you need to contribute to capture every dollar of employer matching.

THE TRADE DESK 401(K) PLAN Contribution & Match Policy

THE TRADE DESK 401(K) PLAN Plan Policies

THE TRADE DESK 401(K) PLAN Contribution, Match and Other Plan Policies

  • Participants may contribute up to 80 percent of annual compensation in pre-tax, Roth, or after-tax deferrals, as defined in the plan document and allowed by law.
  • Participants may also roll over eligible amounts from other qualified plans, including rollovers designated as Roth contributions.
  • The Plan permits catch-up contributions for participants who have attained age 50 by the end of the plan year.
  • The Plan provides for automatic election of pre-tax deferrals at a rate of 3 percent of compensation for all new participants.
  • Participants may affirmatively elect a different deferral percentage or elect not to defer into the Plan.
  • Participants who are deferring into the Plan through automatic election have their pre-tax deferral percentages increased by 1 percent each year (not to exceed 10 percent).
  • The Company makes a matching contribution equal to 75 percent of participant pre-tax and Roth deferrals up to 6 percent of compensation, as defined in the plan document.
  • Participants are immediately vested in their contributions and company match

2025 IRS 401(k) Contribution Limits

The IRS sets annual limits on how much you and your employer can contribute to a 401(k) plan. Knowing these limits helps you maximize tax-advantaged savings. Here are the current limits:

 20242025
Employee elective deferrals (pretax + Roth)$23,000$23,500
Employee + employer contributions combined$69,000$70,000
Catch-up contributions (age 50+)$7,500$7,500
Enhanced catch-up (ages 60–63, SECURE 2.0)N/A$11,250

The power of maxing out: If you contribute the full $23,500 annually for 20 years at a 10% average annual return, you would accumulate approximately $1,505,256. If you can maximize the combined employee+employer limit of $70,000 per year, that grows to roughly $4,480,385 over the same period — more than triple.

Use the 401(k) Savings Calculator to model your specific contribution scenario and see how your savings can grow over time.

Get Key Insights for This Plan

Join our community and get data-driven insights about THE TRADE DESK 401(K) PLAN. See how it compares to peer companies in fees, match generosity, and investment quality as soon as our new ranking reports go live.

Notify Me When Ratings Go Live

Explore More Plan Resources

Plan Login Directory Employer Match Guide Rollover Options Hub

Recent Articles

More Articles

Puzzled on what to invest?

  • We ask a few questions to decide your personal return and risk expectations
  • We build a custom portfolio for your plan (401(k), 403(b), 529 …) or for a  brokerage account
  • We monitor and send timely rebalance emails on what investment funds to buy and sell

Get Started

Looking for ideas to generate income?

  • ETF or mutual fund income portfolios for 4-7% annual income
  • Dividend stock funds
  • Passive real estate investments
  • more …

Click for tips and plans for income

Portfolio Calculator (Simulator)

Quickly enter fund allocation and get a back test result on the performance of this ‘lazy’ portfolio.

Customize Asset Allocation Portfolios

Build a custom model portfolio using our asset strategic or tactical strategies, tailored to a 401(k) plan or for a brokerage account.

Retirement Calculator

See how much you can save for retirement.

Investment Calculator

Grow your wealth and see the power of compounding.


Looking for a (forgotten) 401(k)?

Find plan contact info, plan expenses, investment options, rollover your old plan, or learn how to select investments on your 401k plan …

Keep researching THE TRADE DESK 401(K) PLAN

Use the links below to move from this plan page into calculators, related retirement articles, and comparable plans in a similar industry or size band. That gives you a faster way to compare match design, fees, investments, and savings strategy in context.

Related Calculators

Related Plans